I went to a lecture on Peer review process. The talk was actually very good in general. However, the person (who was speaking from an editor's perspective) actually managed to put in quite a bit of blatant self-advertising.
For instance, he spent 10 minutes on describing one special issue of the journal that he had made and how he managed to get famous names (Penrose) on board and how some other famous names had been very thoroughly impressed by it.. because, of course, he had sent a free copy to all of them. Granted - such antics do not work for bad journals but still - that was pretty blatant self advertising nonetheless.
Of course, he was also somewhat pissed that editors get no credit and that it is just charity work. With reason, probably - we all want to be acknowledged and respected for the things we do, and it often feels that we are not, because people do not explicitly mention it. But yes - that applies to pretty much everything.
All this is meant not as a critique but as me seeing something I'm very familiar with in my own behavior.. It just helps to put things in perspective for oneself, for I have similar problems, similar feelings and behave quite similarly blatantly at times.
Then again - doesn't nearly everyone?
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